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KELLEY TUTHILL

Non-profit Leader
Communications Strategist
Fundraiser
Breast Cancer Advocate
Author

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ABOUT

Mission-driven leader with expertise in brand visibility, fundraising, strategic planning, board relations, event planning, partnerships, and communications strategy. Former broadcast journalist with a passion for compelling storytelling. I love leading teams creating engaging, visual content to promote the brand and drive fundraising on a variety of platforms including social media, websites, email and print. Data drives where the team invests our time and resources. I'm also a breast cancer advocate who speaks and emcees events at hospitals, charity events and corporations. Proud to serve on advisory boards including the Breast Cancer Research Foundation and the University of Notre Dame College of Arts and Letters. Volunteer Girl Scouts troop leader.

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MY EXPERIENCE

Background & Expertise

PRESIDENT AND CEO
January 2024-present

President and CEO of Catholic Charities Boston, one of the most comprehensive social service agencies in Eastern Massachusetts. 

  • Responsible for developing the vision and strategic plan for the agency

  • Fundraising successes include $1M donation and significant multi-year foundation grant

  • Oversee advancement ($10M+ annually), programs, marketing and communications, government and community relations, legal, and human resources

  • Leading efforts to drive and execute a plan to reorganize operations and re-envision the agency

  • Developing long-term strategic initiatives 

  • Leading Diversity, Equity and Inclusion efforts including mandatory training for all employees and creating a vision for future agency initiatives

  • Developing and improving systems, processes, controls and procedures to improve overall agency efficiency and program effectiveness

CHIEF OPERATING OFFICER

December 2020-December 2023

COO of Catholic Charities Boston

  • Responsible with the CEO for developing the vision and strategic plan for the agency

  • Fundraising successes include $1M donation and significant multi-year foundation grant

  • Oversee advancement ($10M+ annually), marketing and communications, government affairs, legal, and human resources

  • Leading efforts to drive and execute a plan to reorganize operations and re-envision the agency

  • Developing long-term strategic initiatives including capital campaign, website overhaul, brand refresh across print and digital to help elevate perceptions of the organization

  • Leading Diversity, Equity and Inclusion efforts including mandatory training for all employees and creating a vision for future agency initiatives

  • Developing and improving systems, processes, controls and procedures to improve overall agency efficiency and program effectiveness

  • Serve as the president’s lead public relations advisor responsible for developing and implementing a thought leadership platform, earned media opportunities, social media, speeches and town halls

VICE PRESIDENT OF MARKETING & COMMUNICATIONS

June 2016-December 2020

Led the Marketing and Communications Department at Regis College in Weston, Mass.

  • Established unified marketing and communications team and centralized university-wide policies and procedures in alignment with Regis College’s strategic plan

  • Updated College tagline and developed key messaging points

  • Modernized Regis’ visual identity in print and digital collateral

  • Launched major initiatives to elevate overall branding including modernizing design, content and architecture of Regis’ website; increased site traffic by 25%

  • Developed comprehensive and data-driven digital, advertising and social media strategies to support undergraduate and graduate enrollment resulting in the largest undergraduate class in Regis history

  • New academic program launches exceeded enrollment and revenue goals

  • Increased public relations and earned media presence in The Boston Globe, television news and industry publications

  • Implemented new communications tools and measurable technologies for university-wide use, such as digital email marketing platforms, a virtual tour, and social media management tools

  • Facebook followers grew 3000%; LinkedIn followers increased by over 1000%; Instagram followers by over 800%; Twitter followers by 200%

  • Strengthened community relations by establishing the MetroWest Community Advisory Board

  • Created a crisis communications plan informed by 20 years of covering emergencies as a journalist

  • Served on president’s cabinet and wrote presidential communications including speeches

NEWS REPORTER/ANCHOR

March 1998-June 2016

  • Emmy Award-winning reporter for #1 rated television newscasts 

  • Enterprise, develop, write and produce compelling content for all WCVB broadcast and digital platforms 

  • Assignments included: 

  • Boston Marathon bombing and trial 

  • Capture and trial of mobster James “Whitey” Bulger 

  • Disputed 2000 presidential election in Tallahassee 

  • Columbia shuttle crash in Houston 

  • Red Sox 2004 World Series 

  • Co-anchor for launch of Weekend Eye Opener newscast 

  • Original member of Team 5 Investigates, Boston’s premier investigative unit 

  • 2011 national exclusive with first photo of captured fugitive James “Whitey” Bulger 

  • Gracie Award for reports which led Homeland Security to reverse its decision and allow dying Chinese immigrant’s family to travel to America in 2009 

NEWS REPORTER

April 1996-March 1998

News reporter at WPBF West Palm Beach, Fla.

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MY SKILLS

Strategic planning
Fundraising
Strong writing and storytelling
Public speaking
Social media strategy
Crisis communications
Marketing, public and community relations

Two Pens on Notebook

LEADER

Responsible with the president for developing the vision and strategic plan for Catholic Charities. Created an award-winning university marketing and communications department and oversee complex projects including website overhaul.

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STRATEGIC COMMUNICATOR

More than 20 years of experience in journalism with expertise in crisis communications, social media and video production. Media placements in The Boston Globe, The Boston Herald and all major Boston TV stations; position the president as a thought leader

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INNOVATOR

Organized launch of first annual Founders’ Day of Service at Regis College; DeHate the Debate event in conjunction with MetroWest Daily News; sculptor Nancy Schön exhibit on campus

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EDUCATION

ED.D.   
REGIS COLLEGE

Earned a doctorate in higher education leadership. My dissertation focused on the role of presidential digital engagement in fostering a sense of community among stakeholders. 

September 2017-May 2020

M.S. COLUMBIA UNIVERSITY SCHOOL OF JOURNALISM

Earned a master's degree in broadcast journalism.

September 1994-May 1995

B.A.
UNIVERSITY OF NOTRE DAME

Earned a degree in American Studies with a minor in Gender Studies. Served as editor-in-chief of the daily student newspaper.

September 1988-May 1992

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RECOGNITIONS

EDUCATIONAL ADVERTISING AWARD

2018

Gold winner for best athletic marketing program “Championship Driven”.

MASSACHUSETTS BROADCASTERS ASSOCIATION

2014

Best Use of Digital Media award for multi-platform coverage of Whitey Bulger trial.

JIMMY AWARD

2017

Honored for commitment to the mission of Dana-Farber Cancer Institute

EMMY AWARD

2008

Received Emmy Award for Outstanding News Specialty Report for Kelley's Story.

LET’S CONNECT

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